The Amuse-Bouche company was founded by Philippe Jugé and Franck Poncelet, two experts in communication, publishing and events, very well known in France as key players for many years in the world of beer, cocktails and spirits.
Amuse-Bouche launched Planète Bière (a tasting fair dedicated to… beer) and France Quintessence (dedicated to French spirits) in 2015. It bought the Paris Cocktail Festival in 2016. In 2021, the company inaugurated a new event with Liquid Passion, a tasting fair bringing together the world of rum, whisky, gin, spirits and cocktails, but also craft beer, hard seltzer, ready-to-drink, nolo spirits, kefir and kombucha.
The quality of the organization and the content - fundamental values of the shows - are unanimously recognized by the exhibitors and the public.
In 2021, Amuse-Bouche strengthened its team with the recruitment of Stéphane Aymé, sales representative, and Léa-Rosa Godoy, assistant event project manager. A team completed in 2022 with the arrival of Juliette Siri as sales manager.